Still interested in learning more about the way how to do high-impact demand and lead generation that grows your business? Let´s go ahead. Read Part 3 below. We talked about the area of conflict between sales and marketing in my last articles (https://www.globalmarcomm.com/?p=2850, https://www.globalmarcomm.com/?p=2937 ). Sales guys are (or should be, respectively…) experts in how […]

In high-end B2B marketing and sales, you don’t ask a prospect for the order on first contact any more than you’d ask someone to marry you on a first date.   This is because, like serious relationships, substantial purchases entail perceived risks–such as uncertainty that the acquired solution will perform and be supported as described or […]

Is it worth it to talk about demand generation and lead generation again? Sure! Today let´s talk about an underestimated topic which is a conflict between sales and marketing that hinders efficiency and effectiveness and finally the best success in sales. Last time we started to talk about the field of tension between marketing and […]